high visibility mode: ON / OFF

For the Brangeta Design Group, package design involves designing the mechanicals used to create packaging. But what does that mean?

Well, packaging is essentially anything that is printed and requires additional steps to get to the finished product. The most common steps are trimming, mounting, and folding.

Brandon's first two portfolio samples will introduce you to the process.

Mechanicals are what specify absolutely everything to the factory creating the packaging. You can see die-lines, fold lines, measurements, color specs, etc.

The factory worker will use these as instructions, then remove the specs and produce the finished pieces.

Sometimes mechanicals don't visually represent the finished piece. For example, on a previous proposal, the yellow represents a silver metallic thermography ink.

Concept boards are created to show a visual representation of what the finished packaging should look like.

These always come after a mechanical is built and are mostly used for presentations before approval to go ahead with production.

To the left, you can see the Ali Miles hangtag, care label, interior woven label, and button envelope. All of which were initially created as mechanicals.

This mechanical is for what is called a matchbook. It is attached to the waist of slacks with plastic swift tacks.

As with all mechanicals, it contains all of the specs the printing factory needs to produce the finished piece.

This mechanical is for a 3D Point of Sale or Point of Purchase type of display. I simply refer to it as a shelf filler--it filled the entire space between two shelves.

These were used in Canada, so there was an English version and French version.

This mechanical design was created to hold reading glasses.

It was essentially a simple measuring and prototyping exercise to develop the exact dimensions that would hold the glasses without being too loose or tight.

This mechanical concept was created to hold three golf tees that would come free with the shirt.

Several designs were prototyped and this proved the most durable.

One of the most complicated designs in Brandon's packaging portfolio is a wallet box.

Measurements were taken from the pre-existing wooden box and wallet, and the individual pieces were created and prototyped. Represented to the left are the four pieces required to create the packaging.

To see the finished prototype on top of one of the mechanicals, click here.

Dozens or perhaps hundreds of different pocket flashers were created for Haggar Clothing Company.

Several examples are shown at left.

One of the prettiest packaging designs was for a (then) new brand named Y. The logo was created by Adam Hallmark, and the design by Brandon.

The cyan (blue) represents a high gloss varnish and the green color was a metallic seafoam.